ABOUT OUR FOUNDER
Lady Natasha Fines is an up-and-coming adaptive apparel fashion designer born and raised in Tampa Fl from Puerto Rican decent. She has a Psychology degree from the University of South Florida (USF) and a Fashion Business Management degree from the Fashion Institute of Technology (FIT) New York City.
Her natural love and passion for the study of fashion and its connection to human behavior truly blossomed as she began her buying career with The Home Shopping Network.
She explains, “As a buyer our job is to not only forecast trends but to understand who our customer is and what their needs are. As I would complete my usual trend and social media market research projects, I noticed the immense lack of representation of models with physical disabilities throughout the mainstream fashion brands. Later in my tenure at Akira I also realized how little adaptive fashion brand options there were for these customers that needed them. As much as I loved my job as a buyer for these amazing companies, I realized I couldn’t shake off the feeling that was drawing me to take the leap of faith to begin developing an adaptive clothing brand for woman that are not only not being represented but are being left out of the mainstream fashion brands when it comes to easy-to wear apparel options”.
Presently Lady Natasha Fines has made it her mission to develop both an Adaptive Clothing Fashion Brand (Lady Fines) and Non-Profit (Rebels with a Cause Foundation).