We are here to support the rebels - the individuals who have never felt truly represented by fashion brands. They’ve always felt a little bit like misfits, never experiencing a brand where they genuinely feel like they fit in.

The rebels are people who have been disengaged with mainstream fashion brands. They strive for a brand that does better - craving to see relatable models who look like themselves or people they know, and having adaptive and accessible clothing options with style too.